Playboy Magazine Set to Stop Publishing Fully Nude Photos

It’s been over 60 years since the first-ever Playboy magazine was published and left millions of people enticed with each turning page in the decades that followed. Unfortunately for Playboy’s readers, however, the company has decided to take a new approach with plans to rid of what they’re ultimately known for.

In an effort to keep up with the times, Playboy Magazine will feature non-nude Bunnies starting with their March 2016 issue, due out in February. According to CBS News, the adult mag will focus moreĀ on “raw intimacy” like it’s website, which stopped showing nude women over a year ago. Within that time, the website’s traffic has gone fromĀ four million to about 16 million unique users per month, with their target audience being young males who live in cities.

Playboy’s Chief Content Officer Cory Jones reportedly visited Hugh Hefner and discussed the redesign with him, to which he approved for early next year. The magazine suffered a huge loss in sales after the Internet became so popular, dropping from five and a half million readers in 1975 to a mere 800,000 today.