Khloé Kardashian is Launching a Jean Brand, and She’s Looking For Models


Yesterday, the reality TV star announced on Twitter and Instagram that she’s launching a new denim brand called The GA Project — and she’s recruiting models to co-star with her its debut ad campaign.



“There is a new definition of sexy,” The GA Project’s site reads. “The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given.”

Based on that description, you can probably assume that Khloé is looking for curvier women to front the brand; but who knows, so no matter your body type go ahead and give it a shot. The site says, the point of The GA Project is, to inspire body positivity and celebrating what you’ve got.

“It is about celebrating one another,” it reads. “Knocking down stereotypes when we prove that gorgeous can be powerful and intelligent can be sensual. We believe in America and we believe in our community. We are all good, regardless of our shape or heritage. Our story starts today.”

To apply, all you need is a well-lit, full body photograph; to be 18 or older; and to be between the heights of 5’0″ and 6’0″. (Seriously — it won’t let you choose anything outside of that range.) All entries must be in before May 7, and if selected, you’ll be invited to the official casting on May 9, somewhere in Los Angeles.

Pretty good perks if you win, You get to star alongside Khloé in an ad campaign, test out her new products, be a brand ambassador for The GA Project, and help give initial feedback to make the jeans even better.

To enter, you can go to The GA Project’s website here.