Denver Boutique Aims to Elevate Fashion


Denver has developed so much over so many years. There’s people migrating to the Mile high city at an unprecedented rate. It’s only right that the fashion choices evolve as well. Enter LA native Hermon Alem and her newest venture Elevate Fashion & Lifestyle looks to bring her LA style to Denver giving the city an abundance of new choices that once you see them will totally elevate your style with choices that are sexy, fun, trendy and classic. Check out our interview on this dope new fixture to the Colorado fashion scene.

Interview by @Jessica Baumann for

JB: How did you get started?

Hermon:  I had the idea to open a clothing store for a while, and after living in Denver for a few years, I decided it was time. I started looking up location, and found the space I’m in now.

  JB:  How are you inspired/ who inspires you/your style?

Hermon: I am inspired by many different sources, I scroll through IG’s Style section all day and see how women wear pieces in their own unique way. I love Solange and Rihanna, I think they are always setting trends.

JB: Who is your clientele?

Hermon: My client is a young lady who loves to stand out and find clothing you can’t get at the mall.

JB: Do you have an online store?

Hermon: Yes! We are online @

JB: How long have you been in business?

Hermon: Only 5 months now.

JB: What made you want to open a boutique?


Hermon: I have always been in love with the idea of having a boutiques and I felt like Denver needed more shopping options. The combination lead me to open Elevate.

JB: When do/did you officially open?

Hermon: We had a soft opening in late December and had our official grand opening in March.

JB: What type of things do you sell?

Hermon: We have a wide range of women’s clothing: you’ll find your favorite pair of jeans, a go-to LBD, a summer maxi dress or bandage dress, and everything in between.

JB: Do you plan on doing any promotions, events, or shows in the future? 

Hermon: Yes, we have had a few events already. I have collaborated with some amazing ladies to hold brunches and small parties. In the future, we are planning some sip ‘n shop event that we’ll share on our Instagram and Facebook pages (@shopelevatefashion).


Models Hannah Brown, Jessica Baumann, Cassie Yrigollen